How to Write an Executive Summary for a Business Plan - Sample Case Study

Many Entrepreneurs toil over writing their business plan and they very much stress over writing the executive summary. So, let me give you some advice. First write out a rough draft executive summary and do not worry about its perfection. Why?

Well, because after the business plan is completed you will no doubt end up re-writing it anyway, thus it pays to make a general outline for your business plan and write your executive summary as a guide, all the while realizing you will change at a later time. The following is an example of executive summary hygiene product called teeth wipes, a product originally designed Shooster Carlo Ph.D. in 1990.

Teeth Wipes

Summary

(Rough Draft - Edit)

Today the company very fast to neglect more and more people their personal hygiene - brushing teeth takes time, and is not always at hand toothbrush. The emphasis on the issue stems from a desire tomovie star role models on TV to the average person on the street. This mass media incited phenomena in human populations and their desire to look their best and feel good is World Wide. Our product Teeth Wipes, a registered Trademark [1997], fulfills the desires of people to look good and have a fresh clean smile all the time.

Currently one-thirds of Chinese Citizens smoke more than a pack of cigarettes a day and the number is growing - their teeth are stained yellow. In the United States and First World Nations there simply there is no time to brush our teeth after each meal, nor is it even feasible. Teeth Wipes clean teeth instantly and add fresh breath that lasts for 1 to 3 hours or more on each use, allowing the mouth to feel refreshed and clean with peppermint flavor.

Unique opportunities for distribution include Restaurants or after Airline meals. Many alternative distribution options allow us to move quickly and inexpensively in the market place without high marketing costs or paying outrageous fees for shelf space at the top Grocery Retailers. Teeth Wipes will also be sold in Vending Machines at Airports, Bus Terminals and Travel Centers. Our product is needed everywhere here on Earth and in space with NASA Astronauts. When water supplies are shut off or damaged from the Catastrophic forces of Mother Nature, Teeth Wipes can be distributed for rescue crews and those receiving vital aid from FEMA.

With two special formulas, one with the standard thymol, menthol and sodium fluoride solution it becomes a plaque and tooth decay inhibitor the other an organic blend without fluoride. This allows us to sell Teeth Wipes in Organic Food Markets and in Multi-Level Marketing Online Catalogs, where the MLM company can offer it to its 100,000s of thousands of distributors.

We will use direct telephone selling to purchasing agents and buyers of retail chains with an online video demonstration to secure sales and then keep costs down by automating the ordering process online. This low-cost disposable product will entitle our company to with on-going revenues as customer awareness and satisfaction grows.

We will solicit $200,000 in capital from a few investors and give them 20% of the founding stock of the company. This initial capital will be used to prime the pump with 200,000 "Teeth Wipe" pre-packaged units ready to be shipped, as well as for website development for secured transactions by credit card and commissions to salespeople who will call upon lists of retail industry buyers from such groups as:

Vending Machine Associations
National Association of Purchasing Management
National Restaurant Association
C-Store News and Association
Recreational Camping Association
Multi-Level-Marketing Companies
Future line extension of Teeth Wipes include "Infant Teeth Wipes" and "Pet Teeth Wipes" for Dogs, Horses and other important Animals.

Our nearest competitor Oral-B is the sale of their "dust off" product, which is something like a package of 12 for € 8.99 per minute. At this price point them to the masses is not present on the market that we intend to take as our loyal customers.

Finally, we see a huge market for military use around the world, especially with installations in regions of the world where water is scarce, such as Africa or the Middle East, or where water has been compromised bybiological warfare or previously destroyed infrastructure in the battlespace.

Our goals are to start without high expenditures and to use our capital wisely and as cash flow while stacking up sales volumes to lower our costs, generate income and make a profit. Any questions?

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As you can see this is a rough draft, which was written prior to the completed business plan. It is not perfect of course and that is purposeful. So, stop worry and start writing your business plan, do not let the little things cause procrastination, as there is no room for hesitation in an entrepreneurial company. Think on this.

Start Making Homemade Baby Wipes Today

Having a baby can be very expensive, and so if you can find ways to cut corners, it's worth doing. That's where homemade baby wipes can be of great benefit. Not only do you save money, you can also be more confident what it is that you're using on your baby's precious skin. You can be reassured there's nothing that might cause irritation.

Like baby wipes you purchase in a store, homemade baby wipes are portable and convenient. To make them, start with a roll of paper towels, such as Viva or Bounty. You will also need baby bath liquid, water, and a sturdy plastic container with a lid. I'm sure you can already see how you're saving money - buying baby wipes costs from $3 to $5 a package. You're paying for chemicals, fragrance, alcohol or other ingredients that dry the skin, and water. The ingredients listed for homemade baby wipes make two batches of wipes, so you're only paying around 60 cent per package. Even better, you choose the baby bath liquid, and can therefore use organic or all natural if you wish to.

Firstly, choose a cylindrical plastic container, slightly bigger than a quart container. It needs to be tall enough to hold a roll of paper towels cut in half (so a bit bigger than a roll of toilet paper). Make sure the container's lid fits tightly. Use a sharp blade to cut an "x" slit in middle of the lid.

Now, cut your roll of paper towel in half using a sharp knife. You will end up with two smaller rolls that look quite similar to rolls of toilet paper. Put one half of the paper towel roll into the container.

Grab a bowl, and mix together 2 cups of water and 2 tablespoons of the baby bath liquid. Pour this mixture into your homemade baby wipes container. Now you can go and make yourself a coffee, as you'll need to wait about five minutes while the paper towels soak up the bath liquid mixture. Once the five minutes has passed, gently pull the cardboard core out of the middle of the paper towel roll. As you pull the core out, the innermost piece of paper towel should follow it up. Pull the piece of paper towel through the slit you cut in the container's lid, and put the lid back on.

Now, when you're ready to use a wipe, just pull the paper towel up through the lid of the container. The paper towel is perforated, so it will tear off easily at the perforation, leaving the next wipe poking through the lid, ready to use when you need it.

The container works well when you're at home, but homemade baby wipes can also be used when you're out and about. Pull out the number of baby wipes you'll need and put them in a zip lock plastic bag. You can then just unzip the bag and take out a wipe when you need one, or you can cut a small hole in the bag to pull through one end of the first wipe, ready for use. In that case you may want to put the whole zip lock bag inside a plastic portable wipes box, both to stop them leaking and protect them from drying out in the air. Now you have portable homemade baby wipes!

Homemade baby wipes are very simple to make, cheap, convenient and much better for your baby's skin - so make your own today!